The Content Analysis on Print Advertisement - A Case Study of Heysong Company(1961-1990)

碩士 === 國立政治大學 === 企業管理研究所 === 98 === Heysong Company in the past fleshed out with the development of print advertisement, is worth other business owners or advertiser to follow and learn. In particular, Heysong Company has been more than 80 years striving for soft drink industry in Taiwan which is b...

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Bibliographic Details
Main Author: 陳怡蒨
Other Authors: 樓永堅
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/88837888291668000951

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