The Content Analysis on Print Advertisement - A Case Study of Heysong Company(1961-1990)
碩士 === 國立政治大學 === 企業管理研究所 === 98 === Heysong Company in the past fleshed out with the development of print advertisement, is worth other business owners or advertiser to follow and learn. In particular, Heysong Company has been more than 80 years striving for soft drink industry in Taiwan which is b...
Main Author: | 陳怡蒨 |
---|---|
Other Authors: | 樓永堅 |
Format: | Others |
Language: | zh-TW |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/88837888291668000951 |
Similar Items
-
The relation between long term brand management and advertisement presentation:A case study of HeySong Soda
by: Sally, et al.
Published: (2009) -
The Effects Of Humorous Advertising And Non-celebrity Endorser On The Advertising Effectiveness - An Example Of HeySong Corporation’s Tea Drinks.
by: Ke Jian-Yu, et al.
Published: (2011) -
The Study of Brand Management on Leading Brand of Consumer products -Case of Heysong & Sujay in Taiwan
by: Pi-chen Fan, et al.
Published: (2007) -
平面廣告內容與表現之內容分析—以黑松企業為例(1961-1990)
by: 陳怡蒨 -
A Study on the benefit of using electronic commerce for CRM ~ base on the sell-business of Heysong.
by: Kun-Zhu Cai, et al.
Published: (2003)