The association between Keyword Density and Search Engine Results Pages (SERP): A case study of Blog

• Main Author: 蔡尚熾
• Other Authors: 林文宗
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/36657838079483374791

碩士 === 明新科技大學 === 資訊管理研究所 === 99 === In recent years, the rise of using Blog has changed the business channel of E-Commerce. Business firms tent to choose the popular blogs to advertise their websites. The exposure rate was highly impacted by the SERP, especially the key word destiny. This study was trying to do the word segmentation to the selected blog based on the features of searching engine ranking, and then calculated its key word destiny and Connectivity by setting the weighted point for each factor. Finally, to confirm the influence of the key word destiny to the page rank by observing the change of blog articles and Yahoo SERP ranking. From the result, the conformity between the numeric of the Connectivity and the SERP is 70% and the influence of the Connectivity to SERP is 35%. This could be a significant resource to the website operator. It is recommended that the future researcher could list the tag value, Back Links value, the linking of keyword, and the difference between the posted and edited time/ date in to calculation.