An Investigation of Factors Influencing Consumers' Purchase of Chinese Herbal Health Food

碩士 === 明新科技大學 === 企業管理研究所 === 99 === The fast economic development lets the people of Taiwan enjoy affluent life. However, unbalanced diets and improper food intakes derive a lot of chronic civilized diseases. The disease time of these chronic patients is quite long and the diseases are not easy to...

Full description

Bibliographic Details
Main Author: 陳祥榮
Other Authors: 徐志明
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/35169064866562122238