The Effects of Strangeness and Fitness of Product Odor Consumers’ Preference and Buying Intention
碩士 === 明新科技大學 === 企業管理研究所 === 98 === Odor is an important attribute for some kinds of products. However, there were little researches aimed at the decision-making issue concerning odor attribute of products. The purpose of this research, therefore, is to explore the odor selection and odor decision...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11422083259165898174 |