The Marketing Strategy of Transmission Control Industry in China：¬A Case Study of ACE PILLER in Tianjin

• Main Authors: Hao-chich Yang, 楊浩杰
• Other Authors: Mu-Lan Hsu
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/05868322022872058519

碩士 === 明新科技大學 === 企業管理研究所 === 98 === In recent years, it’s an obvious trend that the Taiwan trader invests in China, The same too in the industrial respect, The over these several years of industry that and transmission controlled because flourishing development and joining and great environment of the new developing competitor of industry change, Relatively a lot of competition pressure emerges and manage the predicament in the past in the looks, Research this to find out China transmission control industry optimum to take, on sale throughout Strategy in purpose; Israel's Chinese transmission of the research contents controls the thorough fare of the industry to lead the manufacturer ACE PILLER as the research object, Use personally participating in, structurization observing and open information as the main materials and collect the way, Marketing Strategy way through scholar of separating and enterprise's market theory and Kotler of market district, etc. that the domestic and foreign scholar put forward, Advanced to channel into Chinese industry present situation and other factory firms and sell the method, Control industry's manufacturer and subsequent researcher to propose for China's transmission finally. This research canvasses, personally participates in ACE PILLER actual operation, other factory firms' selling three respects of method through the literature, Prove each other, Canvass and analyze the marketing Strategy. This research obtains the conclusion as follows: 1. While choosing the market of goal and making a reservation by oneself, Need understanding demand, one's own products and characteristic of this market 2. It need enterprise and at, if you can't have at thorough fares downstream, sustain with effective communication 3. It will influence visit and purchase will of customer and visitor directly that the exhibition is designed 4. Advertising platform, advertisement design, expose the media, Three respects will influence the execution result of the advertising Strategy directly 5. Transmission controls the content in fictitious platform of enterprise and the industry to design the relation that will influence enterprises to make a profit with customer directly or indirectly to be set up 6. Enterprises need to weigh the huge cost of the back of customer service, Further find the equalization point between the two, Can safeguard customer and enterprise's one's own rights and interests 7. Staff's understanding and support or reactionary of enterprise's marketing Strategy, Will determine the effect of the Strategy of this marketing