The effects of Product Types and Information Processing Model on Persuasion
碩士 === 銘傳大學 === 管理研究所 === 98 === In highly competitive market today, if enterprises only depend on their efficiency, technologies, or quality, they should not win their competitors. Companies will adopt advertisement to attract customers’ eye, however, it is an important issue for companies how c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97658423689796478070 |