The Effects of Layout Design of DyDo coffee Graphic Advertisement on Advertising Effectiveness
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 98 === The research uses the experimental design which manipulates two variable forms: the product image dimensions (large area, small area), picture meaning (Unintelligible picture, easy understanding picture), through page layout design, the questionnaire tests fou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08816859147703165239 |