The Study of the Relationship among Interpersonal, Life Style and Female Recreational Sports Consumer Behavior-the Case of Health Club
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 98 === Women are considered the most potential consumers in the world. According to Popcorn & Marigold(2000), 80% consumer behavior throughout the world is under control of female or affected by women. In terms of Taiwan female consumer expenditure patterns, the pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45085893636646785602 |