A Study of Factors Affecting Consumers’ Purchase Intentions of International Chain Retailer’s Private Brand: Carrefour Co.
碩士 === 銘傳大學 === 國際事務研究所碩士班 === 98 === With the increasing globalization of retailers, more international retailers have set up franchised stores in Taiwan. Because of the rapid improvement in national income, economic development, living quality and education standard, consumers’ behaviors on the is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68974740603983897800 |