Summary: | 碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 98 === This study investigates the relationship of non-governmental organizations and civil investments. The project of International Cooperation and Development Fund (ICDF), “Civil Investments in Diplomatic Countries Credit Guarantee”, was examined. In order to implement this project, the ICDF started a "Credit Guarantee Projects" with 14 domestic banks in 2001 and sent the "Misión de Taiwán de Servicio a la Inversión y al Comercio en Centro América". In 2002, the ICDF signed with the Central American Economic Integration Bank "Regional Credit Guarantee Program" cooperation agreement and built "Procurement opportunities for international development institutions information site". In 2009, the ICDF donated one million U.S. dollars to CABEI set up the "International Cooperation and consultancy services fund" and always provides resources and services of professional investment consultant and research reports to domestic companies. The purpose of this study is to analyze three direct investment cases with the ICDF resources, the examples of Hong Yang Co., Ltd. investing the Republic of Honduras, San Sun Hat and Cap Co., Ltd. investing the Dominican Republic and Republic of Haiti, and Tex-Ray Industrial Co., Ltd. investing the Kingdom of Swaziland.
This study uses product life cycle theory [Vernon (1966)], control, com-mitment of resources and technology diffusion risk and three types of entry mode [Hill, Hwang & Kim (1990)], and the concept of transaction cost analysis[Anderson & Gatignon (1986)] to explore the international market entry modes and their performances. The results show three Firm went overseas investment between year 2000-2002; The product life cycles all were mature and standardization stage; The entry modes of three companies are all "foreign direct investment mode"; three companies control the extent of overseas business and the company''s international experience related. When the company with higher degree of specialization of products and procedures, product customization, the higher the brand value of the higher investment risk and trading countries, the higher the specific assets, then, firms will adopt high control entry mode; When investing the country with greater cultural differences, the higher degree of control access mode will be conducted; When the external uncertainty and transaction specificity of assets are higher, the high involvement of the entry mode will be taken.
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