Blue Ocean versus Competitive Strategy of the Hypermarkets-Culture Marketing Model

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 98 === The purpose main study for Hypermarket of retailing, must including many flow channel example: huge capital, factory, staffs, commodities, Data information looking forward Business Management except method: software (manage, staffs, service, atmosphere, an atm...

Full description

Bibliographic Details
Main Authors: Chun-Min Lee, 李林俊明
Other Authors: Chin-Tien Hsu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/70692936925933967621
Description
Summary:碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 98 === The purpose main study for Hypermarket of retailing, must including many flow channel example: huge capital, factory, staffs, commodities, Data information looking forward Business Management except method: software (manage, staffs, service, atmosphere, an atmosphere) and hardware (factory, building, commodities to deploy, terminal parking etc.), at this under complex cross condition management is not to easy. At now Hypermarket business structure a fault is weekend & Sunday holiday full stream of people to crowd the Hypermarket but at non holiday total amount of customer obvious few, so how to innovate and escape the restrictions on business model increase competitive, culture marketing is optimal of non-price competitive model.