The Congruence of Consumer Self-Concept and Brand Image on Brand Attitude and Brand Satisfaction
碩士 === 銘傳大學 === 國際企業學系碩士班 === 98 === The Congruence of Consumer Self-Concept and Brand Image on Brand Attitude and Brand Satisfaction Student: Kuang-You Lin Advisor: Hsiu-Li Chen, Ph. D. Abstract According to consumer behavior theory, individual behaviors are often affected by the ext...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90234692168462970426 |