The Major Factors Influence on the Decision Making of Choosing Vehicle Inspection Agencies – Taking Taichung area as an example

• Main Authors: Man-Chih,Tsai, 蔡滿枝
• Other Authors: Zhe-Wei,Wu
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/93454p

碩士 === 嶺東科技大學 === 經營管理研究所 === 98 === According to economy growing as along with the numbers of vehicles being increasing leads to the majority of regular inspection businesses swiftly growing up for motor vehicles stations. Therefore, government effectively outsourcings the inspection business by delegating the Vehicle Inspection Agencies to handle the inspection businesses and expects to cut down the related cost. Since government widely permitted to set up Vehicle Inspection Agencies, the market of agent inspection has been competitive. Service quality has been seen as the crucial marketing tactic. As the Vehicle Inspection Agencies are on behalf of the authority, the relationship quality between the factories and customers is deserved to be noticed. Thus, this study aimed to assist Vehicle Inspection Agencies to search out the critical quality which could be availably executed for obtaining the great effect. In addition, we would like to provide evaluation criteria as references for the authority to measure the management performance of the Vehicle Inspection Agencies. By applying PZB model, Crosby’s relationship quality model, and the characteristics of Vehicle Inspection Agencies industry, thirty-two evaluation indexes were sorted out. Furthermore, the final twenty-five indexes were sifted by Likert scale and Grey relational analysis. Finally, The hierarchy analysis was adopted to weight the car owners’ attitudes toward these twenty-five indexes. The results appeared that the car owners considered ‘a convenient location’, ‘owner’s profits were seen as the first priority’, and ‘reminding the inspection date’ were the most important items. These would be essential and valuable factors for agents to invest on in order to improve quality. We hoped this result would benefit both the Vehicle Inspection Agencies and the authority.