| Summary: | 碩士 === 龍華科技大學 === 商學與管理研究所 === 98 === This study focuses on the operating performance of 15 financial holding companies in Taiwan, and that of annual reports in 2008 as the original material are applied for empirical research. The fuzzy theory is introduced to deal with that kind of uncertainty problems which the holding companies encounter the evaluation of operating perfor-mance. According to the past literatures reveal that the financial holding companies usually got the raw data through questionnaires by sampling and obtained the final re-sults of performance evaluation by statistical methods. However, the managers always faced some decision-making by human beings in the fuzzy circumstance; such as lin-guistic terms of high satisfaction, good performance, etc. Therefore, considering the vagueness of decision-making by human beings and integrating the quantitative data of performance evaluation, this paper purposes the fuzzy evaluation model which utilized the concept of fuzzy sets to resolve the problems of performance evaluation effectively. Comparing to the statistical method, this model is not only using the common statistical method but also introducing the concept of fuzzy sets. Furthermore, it is more suitable for the vagueness of decision-making by human beings in practice, and more objective for financial holding companies to evaluate their operating performance.
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