Marketing Strategies of financial products
碩士 === 龍華科技大學 === 商學與管理研究所 === 98 === The research applies money attitude theory (MAS Theory and MES Theory), financial literacy theory, risk tolerance theory, and expertise and trustworthy of service quality to develop the conceptual framework and then examines the impact of consumer’s money atti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77594845222128212804 |