A Study of Marketing and PromotionStrategies for Mobile Environment

碩士 === 龍華科技大學 === 商學與管理研究所 === 98 === The technology and the Internet boom have innovative driven Mobile Services worldwide. In recent years, the government and Mobile Services in Taiwan and abroad have placed much emphasis on the industry, with key concern is on the Near Field Communication (NFC) M...

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Bibliographic Details
Main Authors: CHIA-CHANG CHAN, 詹佳昌
Other Authors: TSUI-YII SHIH
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/13935467657628585989