The Study of Competitive Marketing Strategies of Multifunctional Environmentally-friendly Flashlight Used to Be Elementary Art Materials

碩士 === 高苑科技大學 === 經營管理研究所 === 98 === The study mainly explores a marketing strategic model of launching an environmentally friendly multifunctional electric torch to the market of Arts and Crafts materials. The study introduces generic competitive strategy, belonging to the theory of marketing comp...

Full description

Bibliographic Details
Main Authors: CHEN,KAN-YI, 陳幹毅
Other Authors: 李劍志博士
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/03158742866038784666