A Study in Integrated Model of the Behavior of Citizens Participating in Tax Publicity Campaigns - The Case of Kaohsiung City
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 98 === Abstract The main purpose of this study is to explore and discuss an integrated model of the behavior of citizens participating in tax publicity campaigns. The Theory of Planned Behavior,TPB by Ajzen (1985) is applied in this study to understand and to predic...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/60380814314981567306 |