A Study on the Micro-Business Service Quality、Business Strategy and Financial Performances

• Main Authors: Yang,Cheng-Ta, 楊政達
• Other Authors: Lee,Wen-Chih
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/19280769781086105244

碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 98 === This research serves the quality and the management strategy take the miniature enterprise as the rationale, and aims at the dining room consumer is the object of study, the discussion service quality, the management strategy relatedness to the customer degree of satisfaction, the loyalty and the financial achievements, and by this achievement empirical study. Regarding the enterprise management, how plans enterprise's strategy has the essential significance milestone, not only the good plan increases the successful opportunity, also affects the achievements performance, affects the substantial clause, lies in the enterprise whether to have grasped the own key successful factor. The real diagnosis result showed that the dining room service quality will manage the achievements with its future to assume is remarkable is being related, i.e. a service quality better dining room, its future will manage the achievements to be also better. Finally, looking from the miniature enterprise development tendency, the promotion strategy receives the field more and more value, in each marketing takes, the promotion strategy's plan and the execution receive the operator to take seriously more and more, the entire promotion success or failure, is the matter management achievements important attribute.