A Study of the Relationship among Decision Making Factors, Service Experiences, Perceived Value and Behavioral Intention of Wedding Travelers - A Case of Kaohsiung City

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 98 === The purpose of this study is to explore the decision making factors, service experience, value, satisfaction, image, and behavior intention of wedding travelers in Kaohsiung city. This study also tests if significant relationship among these variables exists...

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Bibliographic Details
Main Authors: Chien-Yi Fang, 方健頤
Other Authors: Chang-Ching Tsai
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/81824255789173665416