Viewing behavior and media literary:A case of Trendy Drama“Black ＆ White”
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 98 === Due to the great development of communication technology, media commercial market became more and more competitive. Now marketing staff usually adopt “Product Placement Strategy”to combine merchandise and TV opera.They want to create more and various opportu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08303567489542973644 |