A Study of the Relationship among Customer Orientation, Expertise, Customer Relationship Quality and Brand Performance – A Case of Consolidated Travel Agencies Employees

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 98 === The purpose of this study is to explore the perceived customer orientation, expertise, customer relationship quality, and brand performance of consolidated travel agencies. This study test if significant relationship among these variables exists as well, and...

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Bibliographic Details
Main Authors: Ya-Jen Chen, 陳亞任
Other Authors: James Tsai, PhD
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/29222103413900224969