A study of the Antecedents of Materialism and Its Effects on Purchase Intention – The Case of Teenagers’ Purchasing State-of-the-art Cell Phones
碩士 === 國立高雄應用科技大學 === 國際企業系 === 98 === In recent years, owing to the rising number of teenagers who have cell phones, cell phone is no longer just a tool for communication and contacting with friends. For fashion teenagers, the antecedents of their materialism can be discussed from internal and exte...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12679280136480709974 |