| Summary: | 碩士 === 國立高雄應用科技大學 === 國際企業系 === 98 === The rise of environmental issues, people have own experience of damage caused by environment, so they begin to start to re-examine the relationship between human and environment. It boosts the green consumption. With the rising green consumption, environmental claims of goods appear massively. This time, there are unscrupulous manufacturers in order to make profits to post false environmental claims, which confuse consumers. So, certified label implements to markets, consumers can avoid confusing by false environmental claims.
Consumers buy green products, the product value and the environmental significance can achieve effectively. This paper focuses on environmental consciousness, voluntary simple lifestyle and certified label on the attitude toward green consumption. Finally, the discussion of product category affects certified label on the attitude toward green consumption.
The results suggest that formation of consumers’ attitudes toward green consumption is influenced by environmental consciousness and voluntary simple lifestyle. In addition, according to expirement design, certified label can upgrade consumers’ attitudes toward green consumption, espically shopping goods.
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