| Summary: | 碩士 === 國立高雄應用科技大學 === 工業工程與管理系 === 98 === Under the competitive market, the enterprises shall continuously bring new products to the market to ensure their survival. The new product concept selection is the key procedure from the abstract product development stage to the physical design phase, however, there is few documents discussing the multiple decision criteria in the product selection problem. Thus, this essay will be focused on the analysis of multiple decision criteria in product selection problem. This essay first reviewed all the relevant documents; then, a AHP questionnaire was made based on the Balanced Scorecard method and related documents would be sent to the experienced designers. By analyzing the result of questionnaire via Analytic Hierarchy Process, we screened the criteria of product concept selection and came up with a table of product concept selection evaluation indicator. The research results show that by applying AHP to the multiple decision model which combing with BSC and concept product selection can accelerate consensus-building among designers; furthermore, it assists the enterprises to choose the good concept and also make them more competitive in the industry.
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