An Investigation of Limitation of Technology on Bringing Product Online, Expansion of Product's Functions and Social Support

• Main Authors: TAN YU-JIE, 譚宇傑
• Other Authors: Wee-Kheng TAN
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/64951486680648462145

碩士 === 開南大學 === 資訊及電子商務學系 === 98 === Technology has progressed by leaps and bounds. It has vast impact on consumer's behavior, habit and social development. However, technology does have its limitation. This thesis investigated the limitation of technology through three perspectives: bringing product online, change of habit arising from modification of regulatory restriction and provision of social support. Providing travel insurance and life insurance online was used for the first perspective. Electronic wallets, through EasyCard and icash, were used to examine user's habitual change when they are allowed to expand their scope of functions arising from regulatory relaxation. Finally, online and offline social networks were compared to study the limitation of the former in providing social support.