| Summary: | 碩士 === 開南大學 === 觀光與餐飲旅館學系 === 98 === This study is attempted to explore the relationship among lifestyle, state of health and travel insurance demand of senior travelers. Based upon 378 valid questionnaires, the study employs SPSS 14.0 to analyze the data, using the techniques of descriptive statistics, ANOVA, Pearson’s correlation, and stepwise multiple regression. It is found that as considering buying insurance the senior travelers regard ‘company reputation’ is the first priority, followed by ‘service system’, ‘agent attitudes’ and ‘purchase convenience’. Also, it finds that the variables for lifestyle, health state and travel insurance demand are all inter-correlated, demonstrating significantly positive correlations among them. Further, the result of multiple regression analysis confirms that there are influential effects found in some pairs of the variables. The implications may be useful for the related sectors and future study.
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