The Study of Kaohsiung City Symphony Orchestra’s Operating and Strategic Management

• Main Authors: Chen-Shien Chang, 張陳賢
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/23052251343736764448

碩士 === 義守大學 === 管理研究所碩士班 === 98 === The construction of a symphony orchestra is extremely specific and systematic. From conductor, instrument musicians to music director, stage supervisor, program planner, marketing manager, music score affair, ticket affair, and administrative personnel, each position has its very own specialized skill and work. We have to combine and conduct them well to be able to deliver a perfect performance and make this organization last forever. Adopting business management into operating a symphony orchestra is much more important. Kaohsiung City Symphony Orchestra (KCSO), founded by Kaohsiung City Philharmonic Culture and Arts Foundation, is the first professional performing group supported altogether by the foundation, government, and local enterprises in Taiwan. Due to it is also the only professional symphony orchestra in southern Taiwan, it carries lots of expectations. Now KCSO also confronts the problems of lacking of finance, talent personnel, and resources. From the aspect of strategic management, this study examines the operating condition of KCSO, and uses the result by combining case study method, SWOT matrix method, and in-depth interview to build a strategic planning. In the strategic planning, we construct 4 aspects, they are organization and personnel, finance, performance, and marketing, then give specific suggestions in each. Then we adopt Delphi method to seek advices and suggestions from experts and business relative personnel to build our final result. This research is a good example and model helping us to see the benefits and disadvantages of a performing group founded by foundation to other artistic organizations.