The Store Image For The Grid Shop Tenant Mix

• Main Authors: Dai-Yun Tsai, 蔡岱芸
• Other Authors: Yuan Hsien-Chuang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/84143259369892748927

碩士 === 義守大學 === 管理學院碩士班 === 98 === In Auguest 2007 set up the grid shop to pride the leasing service in the Taiwan﹒ Grid shop entities within the space area store space separated into several blocks, and each of their individual lease blocks to different sellers. A grid shop can separated into 200-300 blocks﹐grid operators such as portfolio management is a lease.In the grid shop diversity commodities, the grid shop how to use tenant mix to make products with higher compatibility.A grid store use tenant mix to generate diversity, to stimulate excitement and uniqueness. When the grid shop can produce these benefits, they enable consumers into the stores generate better store image. In this study, a questionnaire sent to patronize "check fun" of consumers,181 questionnaires werw distributed and 160 usable samples were collected.Reliability analysis﹐t test and regression analysis were used to test hypotheses.The major findings of： (1) tenant mix with a significant benefit to the positive impact of store image; (2) diversity with a significant positive impact of store image; (3) the uniqueness of the store image with significant positive effects (4) stimulation excited on the store image is not a significant positive impact; (5) retail store image with high compatibility not significantly lower than the retail store image compatibility (6) the retail level of compatibility benefits of the tenant mix and store image inter did not have a moderating effect.