The Study on Relationship Among Customer Perceived Value, Satisfaction and Repurchase Intention of the Knee and Ankle Joint Protective Apparatus

• Main Authors: Pi-Lan Li, 李碧蓮
• Other Authors: Wen-Huei Yang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/27103675200956414706

碩士 === 義守大學 === 管理學院碩士班 === 98 === The protective equipment of joint is widely used for joint inflammation in recent years. It has been verify that it can protect and lighten the affected part and pain by using proper protective equipment and dressing correctly. In order to find the blind spots and shopping intentions upon choosing the protective equipment, this research focus on the relations among consumers’ perceived value, satisfaction and repurchase intentions. This research gathers relevant data described above to do the related discussion, adopts the transecting method, the material collecting method to study. The samples were 160 at random, from the age of 25 to 70 years old, having ever bought the products of the knee joint or ankle joint protective equipment within two years. The usable returned questionnaires were 113 and the usable returned rate was 70.6%. The data was input into SPSS 12.0 for analysis. The statistical techniques to analyze the data included the mean, standard deviation, t-test, Pearson’s correlation analysis., and one-way ANOVA. The findings of this study are as follows: 1. The consumer shopping behaviors of knee joint and ankle joint protective equipment doesn’t have a positive corelation with their perceived value.That means the cognitive level of consumers’ perceived value doesn’t have direct influence on customer satisfaction. 2. The consumer shopping behaviors of knee joint and ankle joint protective equipment have partly positive significant influence on consumers’ satisfaction. 3. Correlation factors among the perceived value, consumers’ satisfaction and repurchase intention are not significant. It means that the cognitive level of consumers’ perceived value doesn’t have direct and positive influence on customers’ satisfaction and repurchase intention.