| Summary: | 碩士 === 玄奘大學 === 資訊傳播研究所 === 98 === The population of Internet use is increasing rapidly and becomes indispensable part of their daily life. Due to the advancement of network technology, the way consumer’s shopping through real stores is changing to on-line shopping. How convenient it is, as consumers they are able to not only shop, browse and compare of what they want without leaving their home and but also save time and money to get their job done.
This study is to explore the consumer’s on-line shopping perceptive risk by credit card paying with the approach of literature data analysis, focus group interview and depth interview to figure out what is going on about consumer’s concerns on the perspective risk of goods, privacy, product efficiency and psychology. In short, those findings and recommendations can be a follow-up reference for further study in this field.
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