The Exploration Study of the Consumer’s on-line Shopping Perceptive Risk by Credit Card Paying Through Internet – Taking Yahoo Auction Platform as an Example

碩士 === 玄奘大學 === 資訊傳播研究所 === 98 === The population of Internet use is increasing rapidly and becomes indispensable part of their daily life. Due to the advancement of network technology, the way consumer’s shopping through real stores is changing to on-line shopping. How convenient it is, as consumer...

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Bibliographic Details
Main Authors: OU,YA-NING, 歐雅寧
Other Authors: Yen,YING-LU
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/57195545455376291783