| Summary: | 碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 98 === As American consumers become more exposed to avocados, consumption of
the product has become very popular surpassing domestic production. There is a
major opportunity on this trend, which is to import foreign avocados in order to
fulfill domestic demand and maintain product consistency in stores. This project
will explore the implementation model of a distribution service, AvoMex, which
belongs to the category of international trade.
Keywords: Mexican avocados, American avocado industry, avocado imports,
avocado exports, avocado production, international trade, agriculture,
exports, Mexico.
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