| Summary: | 碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 98 === Just Love Someone (JLS) is an entrepreneurial initiative designed to ensure, encourage, and
enable a standard of education for children worldwide through apparel. JLS leverages the
sophisticated and comprehensive fashion industry with a philanthropic approach by developing
a mass merchandising approach to promotional, marketing, event, and uniform apparel. The
products create a double impact, fulfilling the need of the consumer, while also impacting the
education of a child in need. Just Love Someone is setting out to establish a new standard in the
mass merchandising industry, holding corporations, companies, educational institutions, and
organizations accountable for playing their part in society, by giving back.
JLS is developing relationships with leading t‐shirt and apparel suppliers and innovators of earth
conscious materials from around the world. We will offer various price levels through mass
merchandising, offering a range of basic, fashion foreword style, and eco‐friendly styles. JLS
seeks to inspire people to live by our motto of “Just Love Someone. Something. Somewhere”,
and will continue to give back to children in the form of educational motivation, scholarships,
and supplies. According to the Global Issues Organization, there are 2.2 billion children in the
world, out of which 117 million are uneducated and don’t have the resources or ability to
change their situation. Just Love Someone’s goals and initiatives are to actively impact as many
of these children’s lives as possible. JLS sets out to combine appearance, quality and influence
to be the first mass merchandising company, holding corporations and organizations
accountable for their participation in Social Activities.
Consumers will be able to place apparel orders online through justlovesomeone.com and
through an active sales representative. JLS will distinguish the apparel from all other clothing
and wholesale lines currently in the industry through our unique branding and way of giving
back. Each JLS product will have a subtle, but distinguishable armband on the bottom of every
left sleeve. The armband is representative of the full circle effect that Just Love Someone brings
about. JLS mass merchandising will initially target United States companies, organizations,
colleges, and later expand globally to Canada, South America, Europe, Asia.The existing potential mass merchandising market in the U.S. has reported that 42% of
companies already have International Philanthropic presence, while almost 46% of those
companies are developing strategic plans to further increase and refine their involvement in
this area.
JLS is creating a means for companies and organizations to fulfill their needs of custom t‐shirts
and apparel in uniforms, special event wear, and promotional wear, while also meeting
standards in the corporate social responsibility realm. JLS mass merchandising will turnover
15% of the profits earned on each order in a to be distributed by Just Love Someone in the
name of the purchasing company, in one of the following ways:
- In the form of an educational scholarship to current employees or children of employees
looking to further their education.
- Donate the fund to a foundation/charity/or cause that the company is already
passionate about and working with.
- Donate the funds to the Just Love Someone “Global Education Initiative Program”,
which works to enhance the educational learning environment of children living in rural
or less fortunate places in the world, through the distribution of school supplies and
necessary materials to create a positive and enriching environment for learning. The
initiatives of this program encourage the leaders and members of the companies and
organizations we work with to “Just Love Someone”, even better a stranger.
Value Proposition: JLS Citizenry will spend 15% of our profits to help our customers achieve
their goals
Why buy from JLS Citizenry?
1) You are going to make the purchase regardless
2) We are creating a larger return on your investment
–15% of the total purchase will be donated to a social cause
–Affiliation as socially responsible
–Creating potential free PR/ Marketing
–Potential to attract new customers based on social awareness
The Just Love Someone founders are bold, ambitious, and conscious entrepreneurs, who
through real‐life experiences have a bottomless passion for success and inspiring and enabling
children’s educations along the way. Through working, living, and studying in North America,
Europe and Asia – both founders bring various industry experiences, and a new cultured, sassy
and sophisticated perspective to the fashion industry and meaning of everyday consumerism.
JLS has already received commitments from LiveBrazilian.com to sell our apparel from our
boutique line, as well as, run a media story on the JLS Company and initiatives as a whole. We
have begun contacting various collegiate organizations and large corporations whose
philanthropic focus is giving back to education. We also work closely with the Touch of Life
foundation founder, Pam Cope and her various programs in Ghana, Vietnam and Cambodia. JLS
will also be launching facebook and twitter accounts to encourage a following fan base and
spread the cause.
JLS forecasts revenues of $407,805.00 by year three, achieving net profits of $78,782.85, while
donating $34,075.85 to the JLS foundation or to social causes in the name of associated
companies. The company will generate positive cash in the first year of full operation and well
debt free and profitable by the end of year 1. Initial investments amount to $20,500, but will
not seek external funding.
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