Mirage LED co : A Business Plan

• Main Authors: Lin Ying Yu, 林穎佑
• Other Authors: Ed Jen-Huarn Shyurng
• Format: Others
• Language: en_US
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/58709494764197161587

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 98 === Company Introduction The Mirage is the LED Packaging company, for home-lighting, we are the one part of the LED value chain. Our group currently runs an LED department with a separate business unit focusing on packaging .Due to a recent surge in demand for LED we plan to exploit this opportunity by growing this business unit to cater for demand. Due to national laws our LED packaging department is unable to grow within the group so spinning it off and incorporating it into a company in its own right is our goal. Combining a wafer, phosphor and power lock on the mother board is what allows an LED to function and this process is called packaging. We undertake this operation and then our product is moved onto bulb factories or other downstream options. So our group want to enter the LED industry, and our EMI technology can be used on LED manufacturing, we will utilize internal corporate entrepreneurship to set up a mirage company to enter this industry. Opportunity In recent years weather abnormalities and bigger focus on sustainability , has lead the Government's attention to environmental issues. Environment problem is one that every government needs to face and this will only become more prevalent in the future. The Taiwanese government is forcing people to change to LED lights before 2012, and has also made the decision to utilize it in public lighting. Furthermore it has been agreed by governments globally that the production of all lighting will shift to LED in the near future. This provides a great opportunity to exploit the inevitable surge in demand and growth of the LED market. Furthermore the Chinese government has set up various parks catered to LED companies in order to help them establish themselves and create a cluster which can provide benefits for all the parties involved. Target Market The LED can be used in a lot of goods, 3C, home-lighting, public-light, automobile , transport sight. However, we only focus on the home-lighting. The LED light is not the key component adding value to the LED monitors and therefore we see a greater potential in exploiting the home lighting market where we can provide higher value and therefore reap higher rewards. Core Competence