| Summary: | 碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 98 === Company Introduction
The Mirage is the LED Packaging company, for home-lighting, we are the one part of the
LED value chain.
Our group currently runs an LED department with a separate business unit focusing on
packaging .Due to a recent surge in demand for LED we plan to exploit this opportunity by
growing this business unit to cater for demand. Due to national laws our LED packaging
department is unable to grow within the group so spinning it off and incorporating it into a
company in its own right is our goal.
Combining a wafer, phosphor and power lock on the mother board is what allows an LED
to function and this process is called packaging. We undertake this operation and then our
product is moved onto bulb factories or other downstream options.
So our group want to enter the LED industry, and our EMI technology can be used on
LED manufacturing, we will utilize internal corporate entrepreneurship to set up a mirage
company to enter this industry.
Opportunity
In recent years weather abnormalities and bigger focus on sustainability , has lead the
Government's attention to environmental issues. Environment problem is one that every
government needs to face and this will only become more prevalent in the future.
The Taiwanese government is forcing people to change to LED lights before 2012, and
has also made the decision to utilize it in public lighting. Furthermore it has been agreed by
governments globally that the production of all lighting will shift to LED in the near future.
This provides a great opportunity to exploit the inevitable surge in demand and growth of
the LED market. Furthermore the Chinese government has set up various parks catered to
LED companies in order to help them establish themselves and create a cluster which can
provide benefits for all the parties involved.
Target Market
The LED can be used in a lot of goods, 3C, home-lighting, public-light, automobile ,
transport sight. However, we only focus on the home-lighting. The LED light is not the
key component adding value to the LED monitors and therefore we see a greater potential
in exploiting the home lighting market where we can provide higher value and therefore
reap higher rewards.
Core Competence
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