Triple Fire Textile International : A Business Plan

• Main Authors: Kuo Ko Chen, 郭可晟
• Other Authors: Ed Jen-Huarn Shyurng
• Format: Others
• Language: en_US
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/36051220168570563745

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 98 === Executive Summary As we can see in the textile industry in Taiwan, more and more factories choose to shut down their firms in Taiwan, and go to China to search for better or lower salary. Therefore, most textile factories which still remain in the island keep on searching and producing higher function or nature material fabrics, therefore, nowadays this industry brings a kind of energy to combine fashion and functional factors to enhance the level of Taiwan textile industry. We are the spinoff company, because we had 15 years experience of functional yarn and fabrics develop and sale. We also set up our laboratory 10 years ago. Through the laboratory we can do the R&D and product test business. We believe we have mature technology and enough experience to independent and continue our functional knitting fabrics business even better than the original company. The company will set up in Taipei or Taoyuan, because most of knitting fabric factories had located in northern Taiwan. Our business will be to provide functional knitting fabric to our customers. We will follow the market and fashion trend to continuous innovation and develop functional fabrics and provide to customers, such as: POLO, NIKE, M&S…etc. At the same time, we will also follow our customers’ requirements to develop or search existing product and ship for them. The product we provided will be unique, high quality and high value added. Through these kinds of fabrics, our customers can produce the most unique product to sale to consumer. To reach: First One: first one to use this product; Only one: the only one use this product and stand in the first place; Top One: become their sales number become the top one in the market. Let them always remember us when they plan to launch a new product. Also, we will use B2B network platform to find customer and make a chance to let customer who interest to our product able to find us. The fabrics we provide are all knitting fabrics. We will focus on use functional yarn to develop multi-functional knitting fabrics, not like our competitors combine both woven and knitting fabrics, or processing to produce fabrics with specific functions. We also will cooperate with our suppliers to develop and produce fabrics. Supplier alliance is useful for our business model because it won’t restrain us from function of production machines. We can produce many different products at same time. Because most of our colleagues have related experience in this industry and we have some customers who guarantee will follow us. So, we hope at second year, we can break even. Since second year, the sales will become 13 million USD.