Research on Recreational Motives, Service Quality and Satisfaction of Consumers of Sports Centers—An Example of Beitou Sports Center

• Main Authors: Lou, Ying-Chia, 羅應嘉
• Other Authors: Chang, Hong-Liang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/14759252377057757720

碩士 === 輔仁大學 === 體育學系碩士班 === 98 === The main purpose of this study aims to understand the recreational motives, service quality of sports center, satisfaction, and related situations of consumers who go to sports centers. This research adopts questionnaire method with the research tool of “Questionnaire of Recreational Motives, Service Quality and Satisfaction of Consumers of Sports Centers.” In the investigation, there were Basic Information, Recreational Motives, Service Quality, and Satisfaction. Taking consumers of Taipei City Beitou Sports Center as research targets and handled with statistic methods such as descriptive statistics, Chi-Square test, one-way ANOVA, and Pearson Correlation, we conclude the following results: 1.Male students, aged from 21 to 30 and with college or above degrees, among all consumers rank the highest; in the aspect of sports participation, two to three times a week and 2 hours per time rank the highest. 2.Recreational motives from the highest to the lowest were as follows: “Physical and Mental Needs,” “Accomplishment Needs,” and “Social Needs.” 3.Service quality from the highest to the lowest was as follows: “Service Quality,” “Personnel Professions,” “Courses and Equipments,” and the lowest is “Uniqueness.” 4.The general satisfaction rate was quite low, below Satisfaction degree. Further viewed from every aspect the general satisfaction situation from the highest to the lowest was as follows: “Personnel Service,” “Actual Feelings,” and “Products Information.” 5.Between Service Quality and Satisfaction there is distinct positive correlation.