A Study on Relationship between Facial Features and Purchase Behavior- A Case of Cosmetics

• Main Authors: Shu-Hui Hsu, 許淑惠
• Other Authors: Ben-Chang Shia
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/92154020071629479692

碩士 === 輔仁大學 === 應用統計學研究所 === 98 === There are many innovative marketing methods be used in the companies plot. The method is through the Internet or television. There are many companies’ sales and customer still need face to face to sales and explain. The face is the first contact with customer. Physiognomy has a long history. This is important to understand customer preferences by the face. Therefore, the main purpose of the study was doing combine face and data mining technology applied to marketing methods. Many department stores have many cosmetics products. The study is to use facial features to find consumer behavior. It is divided into interviewee’s facial features to identify their consumption trends, characteristics and associated. The results indicate difference facial features customer have difference purchase behavior. Age and gender is also an important factor.