| Summary: | 碩士 === 輔仁大學 === 應用美術學系碩士班 === 98 === Chinese calendar posters were kind of the advertising posters,
it were popular from the late 19 century to the first half of the 20 century, and those beauty images implied the Chinese characteristics and the integration of the West typical example of traditional art features from 1910 to 1950 BC. From the beginning of the 21century, the Chinese calendar posters drawings, still on behalf of the prosperous Shanghai in China , a beautiful symbol of the fertile period of years.
This study case would investigate the origin and meaning of Chinese calendar posters, and tried to use new media and the concept of integration of the Oriental style, transforming the old brand image, achieve the cultural implications related to current events of creation. This research collection of historical documents to summarize the historical perspective of calendar posters of the origins and analysis of its relevance and impact of art style, and summarize the visual elements of calendar posters; use semiotic to investigate the significance of image elements, and use the calendar posters and retro style techniques of case analysis and induction, finally use the style of calendar posters to do a series of graphic creation.
This study creations idea were from Kwong Sang Hong"Two Girls", the cosmetic brand made like, with its nostalgic products, creating a series of posters. By the character model and composition of the combination of semiotic theory , relevant to design a form and screen structure of Kwong Sang Hong "Two Girls", to update the reconstruction, by old brand transformation,and find new visual effects and meaning in the new era of thinking. So that posters
can be maintained in addition to the cultural meanings of old, adding to the significance of the modern era to reach the consumer identity to reproduce the elegance of good old brand, is also expected we can provide creative in a nostalgic style application
of modern reference plane.
Keyword: Calendar posters, Semiotics, Kwong Sang Hong"Two Girls ", Graphic Design
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