Social Changes on Women in Taiwan: A Linguistic Analysis of Newspaper Advertisement(1960~Present)
碩士 === 輔仁大學 === 語言學研究所 === 99 === The purpose of this study is to find out how language changes from 1960 to present by comparing and analyzing female-targeted advertisements in newspapers. Most of the earlier studies of advertising focused on its pragmatic functions, presuppositions, or metaphors....
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38729251415542475323 |