The study on strategic is corporate social responsibility and competitive advantage

• Main Authors: Hsiao-Kang,Chen, 陳小剛
• Other Authors: Hui-Mei,Wang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/44741371230401517286

碩士 === 輔仁大學 === 管理學研究所 === 98 === Corporations are aggregative to merge or innovative technology to catch shareholder’s maximization profit. At the same time, the negative effect happens, for example, environment pollution, exploitation of labor or bankruptcy on purpose. In the awakening of the awareness of mankind, human has bad image about the corporations. As a result, it can be hurt corporations’ operation and goodwill. Based on the current situation, it raises the importance and necessity of Corporate Social Responsibility now. The study is basic on Porter’s value chain and corporate govemance to analyze how corporations link strategy with social responsibility. If corporations do this way, and they can create competitive advantage and win human’s respect. In the future, the new strategy must link social responsibilities. The result of the study proves that the new strategy brings the goodwill and profit for the corporations. Also the result let corporations do self-reflection and have the good model to follow.