| Summary: | 碩士 === 輔仁大學 === 管理學研究所 === 98 === The international crude oil price continuously hits new peak in recent years, the cost of chemical goods will follow to rise when the petroleum is raw materials ; Many new petrochemical industry enterprises from Asia , they gradually improve the competitiveness for the similar chemical products due to the upper reaches the refined technology is becoming riper ; The global chemical industry grows up very slowly that the industry enters mature period . These unfavorable factors all cause the global chemical companies' profit to glide by a wide margin. In order to improve profit of enterprises, the global chemical companies are always by the organization reformation, production expand and the assets optimized as such ways to improve constantly its chemical product's competitiveness , or turn to high value undertakings developing such as pharmacy science and agriculture chemistry . The case study chooses global four major chemical companies such as BASF, BAYER , DOW and DUPONT as the research . BASF and DOW still regard chemistry as its core business, through constantly merge and the integration among different fields of chemical industry , but we can find these two companies have wide differences for chemical industries developing direction ; However , BAYER and DUPONT choose to strip or sell of the original core businesses such as traditional chemistry and polymer products . The core businesses quickly transfer to pharmacy, agricultural chemistries, telecommunications, special chemistries and new material fields. The same for these two companies also have differences in operations. Hope as reference by these global chemical companies’ strategy and its future operation help to improve the operation of their company direction, progress towards sustainable development.
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