The effect of background music on buyers’ intention to shop- a controlled study in retail electronic store.
碩士 === 輔仁大學 === 管理學研究所 === 98 === The primary aim of this study is to determine the effect of consumers’ perception of background music as pleasure and or preference on their shopping intentions. The study was conducted in a conventional electronic appliance retail store. According to relevant resea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16671931165001830885 |