| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 98 === Small and medium enterprises have played a vital role in the development of
Taiwan’s economy. Among them, the relatively small scale businesses that are not
necessarily formal organizations, or are even family-run businesses, can be classified
as micro-enterprises. The long-time concerns of micro-enterprises with regard to
technology drain and revenue spillovers have contributed to their family-based
corporate governance. Besides, with changes in the international economic
environment, many micro-enterprises in Taiwan, still embracing the mindset of low
cost manufacturing, relocate to Mainland China, which is, however, another
predicament for Taiwan’s micro-enterprises.
The subject of this case study was Business A, a micro-enterprise in Taiwan. The
study began with data collection on Taiwan’s micro-enterprises to gain understaning
of the current status and trends of this type of business. The results of the collection
provided the environmental aspects and a reference for the study. A SWOT analysis
and a Five Forces analysis were then conducted on Business A to appreciate and
examnine the internal and external environment of the business and establish
developmental strategies it needs.
The analyses showed that the key elements and developmental strategies of
Business A, a micro enterprise that focuses on oil hydraulic systems, mainly involve
three aspects: market development, product quality and human resources. In the
aspect of market development, Business A consolidated and expanded its market share
with excellent design capabilities. Its developmental strategies for product quality
included commitment to high quality products and pre-sale services, the practices of
customized standardization and process simplification, dedication to research and
development of energy saving products, and the principle of ‘high price - high quality’
that catered to industry trends. In light of developmental strategies for human
resources, Business A related employees’ career development with its interests, with a
people-based perspective, working toward a bright future for both the company and
the employees.
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