| Summary: | 碩士 === 逢甲大學 === 景觀與遊憩研究所 === 98 === Tourism researchers have recognized the possible factors influencing hot springs tourists’ revisiting intentions, however, few current studies make an attempt to examine thoroughly the constructs of perceived psycho-physiological health, psychological well-being, perceived value, and the relationships among those constructs. Accordingly, the purpose of this study is to investigate empirically the relationships among perceived psycho-physiological health, psychological well-being, perceived value, and revisiting behavioral intention to the Pei-Tou hot springs destination in Taiwan. In this study a total 583 on-site tourists were surveyed. The results indicated that perceived psycho-physiological health, psychological well-being, perceived value were important antecedent variables of hot spring tourists’ revisiting behavioral intentions. Besides, the results showed that the claims of cognitive psychology, "cognitive - affective - attitude - behavior intention," for the hot spring visitors was supported.
The findings provide the following suggestions for the hot springs industry, including the advertising appeals of: (1) perceived value of hot springs tourists; (2) the simple happiness and multi-level health experience of hot springs; and (3) perceived physical and psychological health of hot springs.
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