| Summary: | 碩士 === 逢甲大學 === 風險管理與保險研究所 === 98 === In order to attract more people to join the life insurance industry, as well as to reduce the turnover of life insurance salespeople, some life insurance companies provided salespeople a stable income for a period of time through financial aid programs. Financial aid programs cost insurance company heavily and have been employed for many years. However, the discussion of the speculations behind the financial aid program in life insurance industry is rare. The implementation of this empirical study is necessary, because providing financial aid programs to salespeople is a substantive issue in life insurance management, and the sub-sequential problems such as turnover behaviors and orphan customers are highly concerned by life insurance managers. Life insurance selling holds a high professional nature and is with the characteristic of long term service. Therefore, life insurance industry should seriously check whether or not the financial aid programs can ensure the two characteristics above-mentioned. Based on this literature gap, this study explored：Can a financial aid program really stop turnover intention ? The empirical findings suggest that a financial aid program may not alleviate turnover intention.
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