A Study of the Response Strategies to Negative News about Coast Guard Administration in Taiwan

碩士 === 大葉大學 === 人力資源暨公共關係學系碩士在職專班 === 98 === This research studies crisis response strategies from Coast Guard Administration incident as well as situations from the perspective of the general public and people of different involvement in the incident. Through analyses of differential tests based on...

Full description

Bibliographic Details
Main Authors: Chou, Cheng-Chang, 周政璋
Other Authors: Yao, Hui-Chung
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/07078746204811045264