| Summary: | 碩士 === 大葉大學 === 企業管理學系碩士在職專班 === 98 === The research was to find the relationship of Information Overload, Heuristics and Decision-making Style. It’s construction on Journal collection and completes the ques-tionnaire designed. We grand total provides 350 questionnaires by facilitates sampling the way to provide the questionnaire and recycles 342 questionnaires(returns-ratio 97.7%). After rejection 332 questionnaires, we use Pearson Accumulated rate correlation analysis method to find the relationship of Information Overload, Heuristics and Decision-making Style.
We funded the people had highest feeling degree of Information Overload, in addi-tion, the Information Overload feeling degree of the Male was higher the Female. the other one, Information Overload, Heuristics and Decision-making Style include Instruc-tion type, analysis type, concept type and behavior type, they have obviously related each other.
In addition, the whole return pattern reaches the remarkable standard between In-formation Overload and Decision-making Style(F=3.186，p<0.01), and they have neg-ative remarkable influence(β=-0.128，p<0.05), so we deduction that information over-load degree is higher, the Decision -making style degree is lower. The whole return pat-tern reaches the remarkable standard between Heuristics and Decision-making Style (F=2.282，p<0.01), and they have negative remarkable influence(β=-0.153，p<0.05), so we deduction that Heuristics degree is higher, the Decision -making style degree is low-er.
Moreover, there have positive remarkable influence between Information Overload and Heuristics(β=0.121，p<0.05) and we can deduction that Information Overload de-gree is higher, the Heuristics is more obvious.
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