A Case Study on Business Strategy of X Furniture Manufacturing Company in Vietnam

• Main Authors: Ya-Fen Huang, 黃雅芬
• Other Authors: Chiang-Kuo Tu
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/57910479248047672930

碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === This research, through various times of case interview, aims to study the back-ground factors as well as mode of entry for Taiwanese furniture manufacturers to invest in Vietnam. Also this research conducts a study on the bussiness strategies of a case study furniture Manufacture in Vietnam. According to this study, high production costs in Taiwan have forced Taiwanese manu-facturers to relocate to other countries. This case study furniture maker chose to move to Vietnam. Its mode of entry was wholly owned. The factors that resulted in this case study maker’s relocation to Vietnam are low local production cost and low cost of fac-tory establishment. This case study maker focuses on making products with higher profits. Its produc-tion mode is mass customization. For non-core products or low-profit products, this maker uses outside contractors, managing strategic sourcing. It actively responds to customers’ requests. It also places importance on management, training and benefit of its employ-ees. With adequate capital, emphasis on management and marketing, this case study furniture manufacturer makes good performance and continues to grow. This research suggests that the case study maker pay more attention to risk man-agement on outside environment.